First, Ed Sheeran reached out to Heinz online to tell them he had a great idea for a Heinz Ketchup commercial. Then, he and Heinz teamed up to release his very own “Edchup,” which quickly sold out. Now, Ed’s idea, which started the whole thing, has finally become a reality.
In the comments section, it says, “Heinz Tomato Ketchup superfan Ed Sheeran, came to us with a great idea for a Heinz Advert based on his own experience. We were thrilled to make it happen. From one super fan to another. It has to be Ed Sheeran and Heinz.”